Category: Writing
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Email Marketing – Keep ‘em Coming Back
Give the people what they want There are a hundred and one things to think of when planning out your email marketing strategies. Building a solid list, emailing it out efficiently, landing in the inbox, and eventually getting opened. Next you need to think of how to get the people who have opened your email…
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On making it to What’s Hot on Google+: Autopsy of a viral story.
This morning I woke up at 6.30am to attempt to cover a story for EuroTech. The $25/ $35 computer called the Raspberry Pi was about to be launched. At the time of writing, the post I wrote achieved: 653 +1s 458 shares I write for the online tech magazine on a regular basis and…
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Review: Baker’s Crust
Food writers are a strange breed. They write a 1000-word review but give the food about 100 words. We don’t have many of them on the island, but out of respect to the one who contributed to the Vida for two years (Ed, of Ed Eats – sorry but he’s stuck in the past, he only tweets),…
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The Secrets of Effective Writing
The internet is a brilliant medium for too many reasons to list, but giving a voice to so many people must surely rank up there among the top bonuses. There are thousands of formats and mediums to publish yourself on, so there is really no excuse not to be writing about a subject you are…
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Communicating and Design: The 3 levels of engagement
The best lessons are taught by experience. Vida magazine presented me with a problem I had never encountered before. I had to create a publication that would interest people from completely different backgrounds – effectively an entire nation. This might seem simple at face value, but took us a lot of thought and consideration to…
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Do Big Words Impress?
No suspense here. Long and complicated words don’t impress, they lose audiences. We are bombarded with information in every minute we spend awake; your readers don’t have time to waste. It is usually a great honour to be asked to write about a subject you are considered an expert in, but, unless you are writing for a very…