Category: Design
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Communicating and Design: The 3 levels of engagement
The best lessons are taught by experience. Vida magazine presented me with a problem I had never encountered before. I had to create a publication that would interest people from completely different backgrounds – effectively an entire nation. This might seem simple at face value, but took us a lot of thought and consideration to…
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Communicating by design: an introduction
In my years of publishing magazines, one of the things I tried to enforce most with our design was usability. Anyone who has worked with something needing to be designed has been caught in between a rock (beautiful design) and a hard place (more content). However, if you look beyond each person’s artistic pride (which…